高中教案教案

Gettingthemessage教案。

一名优秀的教师在教学时都会提前最好准备，作为教师就要好好准备好一份教案课件。教案可以让讲的知识能够轻松被学生吸收，帮助教师有计划有步骤有质量的完成教学任务。那么怎么才能写出优秀的教案呢？小编特地为大家精心收集和整理了“Gettingthemessage教案”，但愿对您的学习工作带来帮助。

扩展阅读

Unit5Gettingthemessage

Unit5GettingthemessageI.单元教学目标

技能目标SkillGoals

▲Talkaboutadvertisingandadvertisements

▲Practisemakingcomplaintsandexpressingemotions

▲Practiseexpressingandevaluatingdifferentviews

▲ReviewtheObjectComplement

▲Writeanadvertisement

II.目标语言

功能句式

Makingcomplaintsandexpressingemotions

He’stoblame.That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

词汇

1.四会词汇

convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress,hostess,attach,discount,bonus

2.认读词汇

mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context

3.重点词组

take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,makesense

4.重点词汇

advertise,charge,blame,react,accuse,figure,profit,attach,discount

语法

ReviewtheObjectComplement

1.Somepeoplefindadvertisementsusefulandentertaining.

2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.

3.TheConsumers’Clubadvisesustomakeinformedchoicesbyreadingadscarefully.

4.Companieshopetoseeadsinfluencethebehaviorofcustomers.

5.Companiesspendalargeamountofmoneyemployingadvertisers.

6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.

7.TheyappointedhimheadoftheBiologyDepartment.

8.Wefoundtheroomdecoratedwithframedadsonthewalls.

重点句子

1.Youthinkthenewspaperistoblameforthisbecause...P39

2....hasgonehandinhandwiththedevelopmentofadvertising.P40

3.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P40

4.Thebestchancetoreachcustomersistoappealtotheiremotions.P40

5.Ithasbeenprovenagainandagainthat...P40

6.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.P41III.教材分析和教材重组1.教材分析

本单元的主题是“advertisingandadvertisements”，功能项目是“表示抱怨”、“表达喜怒哀乐”以及“表达、评价不同观点”，写作要点是尝试写一则广告。通过本单元的学习，要让学生了解广告的语言特点、广告的艺术以及消费者应对广告所持的理性态度。教师要借助听说、讨论、阅读、写作等一系列行之有效的教学活动，进一步激发学生的学习兴趣，积极参与到课堂实践中，切实提升其综合运用语言的能力，让他们意识到现代社会广告无处不在，广告是生活中不可或缺的一部分。理性地、科学地对待广告不仅有助于提高个人素养，增添生活的乐趣，还有益于整个社会素质的提高，营造一个诚信、发展、科学、和谐的社会。

1.1WARMINGUP提供三幅精美图片和相关广告信息，本部分可以作为下文“说”的铺垫，让学生分组讨论这些图片，唤起对“广告”这一主题的热忱和兴趣，使其有话可说，无话不说。

1.2LISTENING有两大任务，一是根据特定的主题（选购电脑），组织学生讨论或思考，为进一步的“听”作铺垫；二是听录音，培养从听力材料中获取信息，并进行深入分析、推断、加工的能力。

1.3SPEAKING要求把全班分成四个小组，每一组选择不同的身份和主题，结合本人的生活体验，表示抱怨、喜怒哀乐等。作为报纸编辑，则应从全局出发，运用表示和评价不同观点的句型或结构。这种开放式讨论有助于引导学生运用所学知识合作学习，指导他们全面地、辨证地看待问题。

1.4PRE-READING是READING的热身活动。要求学生以广告为话题展开讨论，初步了解广告的利与弊，为进一步的阅读作好铺垫。再引导学生通过比较阅读检验自己的判断，这有助于潜移默化地培养学生阅读能力、分析能力。

1.5READING采用“主题句”的写作手法，先引出每段的主题，然后提出问题、分析问题、解决问题。教师要引导学生充分利用“主题句”这一有效的写作技巧，指导学生把握文章主旨，了解作者的写作意图，并深入地培养他们猜测词义、理解语句、归纳大意、理智地应对广告等能力。

1.6POST-READING从回答问题到展开讨论，由低到高、由易到难，循序渐进，引导学生把握教材，体验广告的魅力并发挥想象，活化语言，从而达到综合运用英语进行交际的目的。

1.7LANGUAGESTUDY“词汇学习”部分旨在培养学生根据语境猜测生词并正确运用所学词汇的能力。其核心是把词汇的学习和真实的语境巧妙结合起来，逐步拓展学生的词汇量。“同步语法”部分则设计了不同类型的宾语补足语练习题，旨在训练学生准确理解宾语补足语并灵活运用的能力。

1.8INTEGRATINGSKILLS阅读部分是READING部分话题的延续和拓展，指导学生创造性地写一则广告。相对起来，写作任务更富有挑战性，不但要求学生大胆想象，还要求学生的习作技巧性和创造性兼备。

1.9Tips指导学生如何运用声音、图像和动作多途径提高词汇记忆效果。

1.10Checkpoint部分简要地总结本单元语法重点，并引导学生总结与本单元话题密切相关的词汇。2.教材重组

2.1从话题内容上分析，WARMINGUP与SPEAKING相一致；而从训练目的上分析与TALKING比较一致。从教材份量来说，可将WARMINGUP，SPEAKING和Workbook中的TALKING整合在一起，设计成一节任务型“口语课”。

2.2将LISTENING和Workbook中的LISTENING整合在一起，设计成一节任务型“听力课”。

2.3可将PRE-READING,READING和POST-READING三个教学活动整合在一起上一节任务型“阅读课（一）”。

2.4可将LANGUAGESTUDY与Workbook中的PRACTISING语法练习题整合在一起上一节任务型“语法课”。

2.5可将INTEGRATINGSKILLS中Reading和Workbook中INTEGRATINGSKILLS的Reading整合起来上一节任务型“阅读课（二）（泛读课）”。

2.6将INTEGRATINGSKILLS中的Writing和Workbook中INTEGRATINGSKILLS的Writing整合成一节任务型“写作课”。3.课型设计与课时分配（经教材分析，根据学情，本单元可以用六课时教完）

1stPeriodSpeaking

2ndPeriodListening

3rdPeriodReading

4thPeriodLanguagestudy

5thPeriodExtensivereading

6thPeriodWritingⅣ.分课时教案

TheFirstPeriodSpeaking

Teachinggoals教学目标

1.Targetlanguage目标语言

a.重点词汇和短语

convey,advertise,advertiser,charge,loss,blame

b.交际用语

Makingcomplaintsandexpressingemotions

He’stoblame.

That’slovely/great/wonderful!

Whatdoyoumeanbydoingso?

Doesthatsurpriseyou?

Heshouldn’thavedoneit.

Issomethingworryingyou?

Sheblamedhimforcominghomelate.

It’s(quite)allright.

Howcouldyoucheatyourteacher?

I’mpleasedwithyourspokenEnglish.

Whydidn’tyoutellmethetruth?

IwishIhadnevergivenitup.

2.Abilitygoals能力目标

Enablethestudentstomakecomplaintsandexpressemotions.

Enablethestudentstoexpressandevaluatedifferentviewsonadvertisingandadvertisements.

3.Learningabilitygoals学能目标

Helpthestudentslearnhowtomakecomplaints,expressemotionsandevaluateviews.

Teachingimportantpoints教学重点

Howtogetthestudentstomakecommentsonadvertisingandadvertisements.

Teachingdifficultpoints教学难点

Howtoencouragethestudentstoexpressthemselvesonadvertisingandadvertisements.

Teachingmethods教学方法

1.Free-talkingmethod;

2.Task-basedapproach.

Teachingaids教具准备

Acomputerandsomerelatedpictures.

Teachingproceduresways教学过程与方式StepIlead-in

T:Boysandgirls,firstlet’slookattwobeautifulpicturesandtellmewhatdoyouthinkofthem.

Sa:Thefirstoneisanad.Itisaboutafamousdigitalcamera.ThebrandnameisPanasonic.

Sb:ThesecondisanadforDietPepsi.

Sc:Theyarewonderfuladswithbrandnames,photosandslogans.

T:Good.Wearelivinginaworldofads.What’syouropiniononads?Doyoufindthemannoyingorfascinating?Todaylet’stalkaboutadvertisingandadvertisements.StepIIWarmingup

Thisstepistoarousethestudents’interestinadvertisingandadvertisementsandgetthemtothinkandtalkfreely.

T:Now,class.PleaselookatthethreepicturesonP37carefullyandtrytofillinthefollowingchartwithproperinformation.Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?Howaretheytryingtodoso?Whatisthemessageofeachad?Howistheinformationconveyed?Whatkindofinformationabouttheproductisgivenineachad?Suggestedanswer:

Items

Ad1

Ad2

Ad3

Whataretheytryingtopersuadeyoutobuy?

Advancedelectronicproducts

Shampoo

Softdrinks

Howaretheytryingtodoso?

Byusingabstractdesign,sloganandpictures

Byusingwonderfulpictures,sloganandrealisticproducts

Byusingwonderfulpictures,sloganandproducts

Whatisthemessageofeachad?

Theproductisofhighqualityandithelpscustomerstosucceed.

Trueshampoocancreatebeauty,bringhappinessandlovetocustomers.

Zhakesoftdrinkshelpathletestorefreshthemselves.

Howistheinformationconveyed?

Pictures+slogan+spokeswoman

Products+slogan+pictures

Pictures+slogan+products

Whatkindofinformationabouttheproductisgivenineachad?

Brandnamepromotion

Productsales

BrandnamepromotionandsalesWordsrelatedtoadvertisingandadvertisements

T:Whatkindofwordsdoyouthinkyouwouldneedtotalkaboutadvertisingandadvertisements?

Help:

1.Dividethewholeclassintofourormoregroups.

2.Thestudentscanchoosethegroupwhosetopicintereststhemmost.

3.Eachgrouptriestothinkofmorewordsabouttherelatedtopic.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

Afterseveralminutes.

T:Nowit’stimetoreportyourwork.Volunteer!

Sa:Therearemanyrelatedverbsconcerningthistopic:advertise,broadcast,post,mislead,promote,appealto,entertain,increase,decrease...

Sb:Herearesomerelatednounsconcerningthistopic:ad,advertising,advertisement,advertiser,customer,slogan,designer,text,writer,brand,spokesman,spokeswoman,salesman,saleswoman,sales,choices,profit,principle,function,influence,shop,store,supermarket...

Sc:Herearesomerelatedadjectivesconcerningthistopic:entertaining,annoying,misleading,expensive,cheap,interesting,humorous,argumentative,persuasive,informative,truthful,false...

Sd:Mediacontainingadvertisingandadsarenewspapers,TV,radios,theInternet,poster,balloon,buses...

Se:Therearemanyworld-famousbrandnames.Herearesomeexamples:CocoCola,Panasonic,Lenovo,Haier,Nike,Nestle,Rossini,IBM,Philips,Pioneer,HP,TCL,Ford,NEC...

T:Welldone.I’mgladyouknowsomuchaboutad.Doyoulikeadvertisements?DoyoufinditannoyingwhenyouwatchTVandseesomanyadsonshoworyoujustfindthementertaining?Listyourreasonsforlikesanddislikes.

Help:

1.Dividethestudentsintosixoreightgroups.

2.Individualwork.Eachstudenthastochoosehisorheropinionandoffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberlistshisorheropinionandreasons.

4.Classwork.Groupleaderdisplaystheirworkbyreferringtotheusefulexpressions.

Afterseveralminutes.

T:OK,timeforyoutoreportyourwork.

Possibleanswers:

Reasonsforlikes

Reasonsfordislikes

1.Adscandirectourchoicesofgoods.

2.Adstellthelatestinformationaboutvariousgoods.

3.Adshelpconsumerstomakeabetterchoice.

4.Well-doneadsarekindofartworks.

5.Adscutdownthecosts,makingthepaperscheaper...

1.Adsdon’ttellrealthings.

2.Adsmaketheusersbuywhattheyshouldn’tbuy.

3.Adscovermuchspace,andwastealotofpaper.

4.AdstakeuptoomuchtimeonTV.

5.Toomanyadswillmakepeoplebored...

StepIIISpeaking

Thispartismeanttosupplythestudentswithrealisticsituationssothattheycanhavemorechancestopractisethefunctionalitems—makingcomplaints,expressingemotionsandevaluatingdifferentviews.

T:Wearegoingtohavearole-play.Tobespecific,wearegoingtoholdameetingbetweenreadersandthenewspapereditor.Fourreaderscomplainabouttheadvertisementsofalocalnewspaperandtheeditorinchargeofthenewspaper’sadvertisementssectiontriestorespondtoreaders’complaintsandsolvetheproblems.Areyouclear?

Help:

1.Dividethestudentsintofourgroups.

2.Individualwork.Eachstudenthastooffermoreideasconcerningthetopic.

3.Groupwork.Eachmemberstateshisorheropinionandreasons.

4.Classwork.Groupleaderreportstheirworkbystatingdifferentviews.

Afterseveralminutes.

T:Nowyou’vewarmlydiscussedthistopic.I’dlikethegroupleaderstoreportyourwork.

Sa:I’mangryaboutyouradsforweightlossproducts.TheadssaythatIwillloseweightifIusetheproducts.ButwhenItriedthem,Ididn’tloseweightatall.InsteadI’mputtingonweight.I’malsosufferingfromsleeplessness.Yournewspapershouldberesponsibleforthis.

Sb:I’mveryupsetbecauseIhavejustlostalotofmoneyafteransweringanadinyournewspaper.Theadwasfulloflies.Ithinkthenewspaperisresponsibleandshouldhelpmegetmymoneybackbecauseyournewspapershouldmakeitnecessarytocheckwhattheadssayistrueornot.It’sclearthatyoufailedtodothis,leastinthisad.Pleaserepaymeassoonaspossible.

Sc:Theadsinthenewspapersometimesshowwomenwhoareyoung,beautifulandstupid.Thisisbadbecausenotallwomenlikethis.Theseadsgivereadersafalseimpressionandhintthatuglywomenareunpopularandthatifyou’reyoungandbeautiful,youcan’tbeverysmart.That’sunfair.

Sd:I’maschoolnurse.Manyofourstudentseattoomuchjunkfood.Ithinkthenewspaperistoblameforthisbecausetherearemanysuchadsaboutjunkfoodinyournewspaper.Obviously,youonlyconsiderhowmuchmoneyyoucanearnbyreleasingads,withoutthinkingaboutreaders’interests.Junkfooddoesmoreharmthangoodtoourhealth.Itisatragedy.

Se:Dearreaders,thankyouforyourcareandyourvaluableadvicetoournewspaper.Ithinktheadsarenecessarybecausetheycanalsobeenjoyedandappreciatedifwelldesigned.Beside,theadscanhelptoreduceourcostsofthenewspapersothatthepriceislowerandreaderscanreadsomethingmoreinterestingandworthwhile.Astoyourcomplaints,Ithinkournewspaperwilldevotemoretimetocheckingthecontentsofads,tryingtoprovidereaderswithmorescientific,interestingandentertainingads.Thankyou.

StepIVTalking(WorkbookonP178)

Thispartshouldbeafreetalkconcerningthetopic.Thestudentsshouldbeencouragedtothinkcreativelyandexpresstheirownopinionsfreely.

Designadvertisements

Help:

1.Thewholeclassisdividedintoeightgroups.

2.Thestudentscanchoosethegroupwhosetopicinterestshimorhermost.

3.Twostudentsdesignthead,twothinkupanidea,twolookforpicturesandtwodrawthepicture.

4.Onememberfromeachgroupiscalledontoreporttheirwork.

T:Nowtimeisup.Ithinkyoumusthavehadalotofnewcreativeideastosharewithus.Whichgroupwouldliketotryfirst?

Sa:Letmetry.We’dliketoadvertiseanewdrugusedfortreatingmyopia.It’sakindofmagicmedicine.Iftakenproperly,thedrugwilltakeeffect.Inabouttwoweeksastudentwillnolongersufferfrombeingnear-sighted.We’dliketoemploythreestudentstopromotethedrugandadvertiseitinnewspapers,ontheradioandlocalTV.Thewholeprojectwillcostabout2000Yuan.

Sb:We’dliketoadvertiseanewtypeofcellphone.Wecantalkonthephone,sendmessagesandpictures,takephotosandsurfontheInternet.Wecanalsostorealotofusefulpersonalinformation.Asitisveryfashionable,wearegoingtoemploysportsstarLiuXiang,whotellshisparentsabouthiswinninggoldmedalandsendspicturesatthesametime.Thewholeprojectaddsupto3,500Yuan.

Sc:WeshouldliketoadvertiseanewelectronicEnglishDictionary.Ifwewanttolookupaword,enterthewordimmediately,wecanfindthepronunciation,EnglishandChineseexplanation,setphrases,examplesandsoon.We’llemployaseniorstudenttoworkforus.Ithinkitwillbeworthwhile.Theadwillcost1000Yuan.

...

StepVHomework

1.Consolidation

T:LastSundayyouboughtaMP3playerinthelocalsupermarketaccordingtothead.Butsoonyoufoundtherewassomethingwrongwithit.Sopleasewritetothemanager,explainyourcomplaintsandaskforyourmoneyback.

2.Previewthenewlesson.

T:PleasepreviewListeningafterclass.

Unit5Gettingthemessage(Reading:advertising)

俗话说，凡事预则立，不预则废。作为教师就要好好准备好一份教案课件。教案可以让学生们能够在上课时充分理解所教内容，帮助教师在教学期间更好的掌握节奏。教案的内容要写些什么更好呢？为满足您的需求，小编特地编辑了“Unit5Gettingthemessage(Reading:advertising)”，仅供参考，大家一起来看看吧。

高三英语教案Unit5Gettingthemessage(含知识点讲解)

Period1NewwordsandexpressionsTeachingaimsanddemands:
(1)Tolearnsomewordsandexpressions.
(2)Tousethewordsandexpressionscorrectly
1advertisev_为---做广告__________
advertisementn广告_[C]__________
advertisingn广告业,广告__[U]__________
advertisern广告__登广告的人__________
advertiseasoap宣传肥皂_____________
advertiseforanewsecretary登广告招聘新秘书_____________
eg:(1)Amysaw_____inalocalnewspaperateachingpostatahighschoolclosetowhereshelived.
AadvertisedBadvertisesCadvertisingDadvertisement
(2)Nowadays,somestarslike_____becausetheycan_____alotofmoney.
Aadvertisements;bringBadvertising;makeCtoadvertise;earnDmakingadvertisementsmake
2considerv___________考虑干-----
____________认为-------
considerationn________
consideringprep___考虑到_______
eg(1)你应该考虑到你的健康状况._Youshouldtakethestateofyourhealthintoconsideration
(2)______hehasonlyjuststarted,heknowsalotaboutit.
AConsideringBConsideredCToconsider
considerationn
(1).考虑[U][(+for/to)]
Thatmatteris__underconsideration____那件事正在考虑之中。
Beforewritingyouranswerspleasegivecarefulconsideration_to__thequestions.请在回答之前仔细考虑一下问题。
(2.)需要考虑的事;动机,原因[C]
Priceandqualityarethetwochiefconsiderations.
价格和质量是两个主要考虑的问题。
(3).体贴;关心[U][(+for)]
He__showsnoconsideration____________________hiswife.他不体贴他的妻子。
词组：inconsiderationof=inreturnfor/onaccountof/becauseof_回报/由于_take---intoconsideration=takeaccountof/take…intoaccount_考虑__________
underconsideration__考虑中onnoconsideration_决不_outofconsiderationfor_出于_---的考虑
Youtakequalityintoconsideration.您必须要考虑到质量问题
Wemusttakeintoconsiderationourabilitytopaywhenweimportgoods.
我们进口必须考虑我们的支付能力。
Ialwaystakefuelconsumption（消耗）intoconsiderationwhenbuyingacar.　我买汽车时总要把燃油消耗量考虑在内.
Wemaytakeintoconsiderationacceptinggovernment-to-governmentornon-governmentloans（贷款）onlyiftheconditionspermit.（注意宾语后置）　只要条件合适，我们可以考虑接受政府间贷款或非政府间贷款。
underconsideration在考虑中，在研究中
3charge(1)使---充满avoice_chargedwithtension
(2)控告,指控charge----with
(3)要价,收费charge---for
(4)记在---帐上
(5)使承担：使承担任务、责任或义务：chargesbtodo/chargesbwith
Theychargedhimwiththetaskofwatchingtheyoungswimmers.
他们让他承担起看护年轻游泳者的任务
n(1)主管,看管__inchargeof_______________(由----掌管)
_inthechargeof____________(在---掌管下)
(2)费用,价钱_freeofcharge_____________(免费的)
(3)incharge最常见用法是作后置定语，也作表语；表示主管的，负责的：
theperson_incharge_________负责人；
theofficer_incharge_________主管警官；
Whoisinchargehere?这里谁负责？
eg
(1)Howmuchdidthehotelchargeyou_for______aroomforthenight?
(2)Thepolicechargedhim_with_____carelessdriving.
(3)Itissaidthatheisthemanagerofthecompany.Inotherwords,thecompanyisinthechargeof______________him.
4blameblamesbforsth
blamesthonsb
betoblame
eg
(1)---Whois______fortheaccident?
AtoblameBtobeblamed
(2)Don’tblameit_onhim__,_butonme.别怪他,该怪我。
Theyblamedthefailureon____George.他们把失败归咎于乔
(3)Theyblamedthesecretaryforthedelayoftheplan.
他们怪罪秘书造成计划延误。
5appealv(1)恳求,呼吁appealtosbforsth/todo
(2)对---有吸引力,感兴趣sth/sbappealtosb
(3)上诉appealto----against
eg:(1)对露营这种想法我从来不感兴趣__Theideaofcampingneverappealstome
(2)他不服判决而向高级法院上诉_Heappealedtothehighcourtagainsthissentence.
政府呼吁每个人要节约用水_Thegovernmentisappealingtoeveryonetosavewater.
appealn呼吁,请求；上诉
Hemadeonelastappeal_to__hisfather_to__forgivehim.
他最后一次恳求父亲宽恕他。
anappea__for___forgiveness
恳求原谅
Theteacherlistenedtohisappeal.
老师倾听了他的要求。
6keepaneyeoutfor注意,留言___________
keepaneyeon注意___________
keepwatch_注意,提防___________
keepback__扣留,隐瞒___________
keepout把----挡在外面_____________
keepoff__防止,避开,挡住____________
keepup_保持______________
keepupwith_跟上_____________
keep---fromdoing__阻止----干_____________
eg
(1)Theboss__keepedback_______100$frommysalarywithnogoodreasons.
(2)Itisimportantforustokeepup_________agoodstateofmindwhenwetakeanimportantexam.
(3)_Keepoff______thedog,Itmightbiteyou.
7attach---to----系在,附在;与---有联系
beattachedto迷恋,依恋
eg
(1)Heboughtahousewithagarageattachedalowprice.
(2)Doyouattachanyimportanceto_____whathesaid?
(3)Wehavegrownattached____totheoldhouseandwouldhatetomove.
8conveyvt.-veyed,-veying
(1).运送,搬运,转运[(+from/to)]
Passengersareconveyedbybustotheairterminal.
用公共汽车载送旅客前往航空站。
Thetruckconveyedmachineryacrossthecountry.
这辆卡车在全国各地运送机器。
(2.)传播(声音等)
Awireconveysanelectriccurrent.电线传导电流。
Wiresconveyelectricity.金属线导电。
(3).传达,传递,表达[(+to)][+(that)][+wh-]
Ifound__ithardtoconveymyfeelingsinwords我觉得难以用言语表达我的感情。
Iwillconveytheinformationtohim.我将把这消息通知他。
Ifyoullleaveamessage,Illconveyittohim.如果你愿意留下口信，我会转告他的。
(4).转让(财产等)[(+to)]
老农夫将其农场转让给儿子Theoldfarmerconveyedthefarmtohisson.
比较：convey，carry，transport，transmit
这些动词，当它们指人或物从一个地方向另一个地方运动时，可相互比较。
convey常常含有持续、有规律地运动或流动的意思。
carry适用范围很广，但常常表示运动时支撑着某物：
Thetraincarriesbaggage,mail,andpassengers.火车运送行李、邮件及乘客。
transport主要限于人或有形物体的常常是长距离的运动：
Hugetankersareusedtotransportoil.用巨型油轮来运输石油。
Thecityusesbusestotransportstudentstoschool.这城市用公共汽车载送学生去学校。
transmit指经过、发送或传播某物：
Pleasetransmitthestockcertificatesbyspecialmessenger.
请通过特种邮件投递将股票票证寄来。
Thecostoftransmittingbooksbyairisveryhigh.空运书籍的费用很高。Step2Whilereading
Readthetextquicklyandtrytogetgeneralideaofeachparagraph
Paragraph1__Adscanbefoundeverywhere
Paragraph2Peoplereacttoadsinavarietyofways
Paragraph3Thebasicprincipleofads
Paragraph4-6thefunctionsofads
Paragraph7
Paragroph8Step3Careful-reading
Questions:
(1)Howdopeoplereacttoads?Andwhy?
___inpara2________________________________________________________
(2)whatisthebasicprincipleofadvertising?
____para3_______________________________________________________
(3)Whataretheadvantagesofadvertising?
___para4-6_________________________________________________________
(4)Howbadadsmisleadconsumers?
__para7__________________________________________________________
(5)Howcanweprotectourselvesfromfalseads?
Para8
§1.1细枝末节
1.Thedevelopmentofmediahasgonehand___hand____thedevelopmentofadvertising.
A.by;byB.by;withC.in;withD.in;by
答案：C
2.Peoplereacttoadvertisementsindifferentways.Because.
A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers
B.adsareusefulandentertaining
C.adsareannoying
D.adsarenotonlyusefulandentertainingbutannoying
答案：A
3.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.
A.sellersB.adsC.ourfriendsD.defenders
答案：B
4.“Notalladsareusedtopromoteaproductortoincreaseacompany’sprofits”means.
A.alladsareusedtopromoteaproductortoincreaseacompany’sprofits
B.fewadsareusedtopromoteaproductortoincreaseacompany’sprofits
C.noadsareusedtopromoteaproductortoincreaseacompany’sprofits
D.alladsarenotusedtopromoteaproductortoincreaseacompany’sprofits
答案：D
5.Inordernottobecomeeasytargetforadmakers,wemust.
A.distinguishbetweenfictionandfactsB.watchTVmoreoften
C.believealltheadsD.neverbelieveanyads
答案：A
6.Thebestchancetoreachcustomersfortheadvertisersisto.
A.appealtotheiremotionsB.makeinterestingpictures
C.givecustomersproperpricesD.sendmessagestocustomers
答案：A
§1.2主旨大意
7.Paragraph4ismainlyabout.
A.adsmustincreasetheproduction
B.adsmustreducethepriceoftheproduction
C.adsmusthelpcompaniesandcustomers
D.adsmustmakeaproductmoreexpensive
答案：C
8.WhichsentencetellsusthemainideaofParagraph5?
A.Themostimportantfunctionofadvertisingistointroducethepricesoftheproducts.
B.Themostimportantfunctionofadvertisingistointroducethetypesoftheproducts.
C.Themostimportantfunctionofadvertisingistointroducenewproducts.
D.Themostimportantfunctionofadvertisingistointroducethecompanywheretheproductscomefrom.
答案：C
9.Whyisadvertisingpopular?
A.Becauseadsarefoundinnewspapers.
B.BecauseadsarefoundontheInternet.
C.BecauseadsarefoundonTV.
D.Becauseadsarefoundeverywhere.
答案：D
§1.3推理判断
10.Wecaninferfromthelastsentenceofthetextthat.
A.wemustlearntobelieveadsB.wemustlearntoacceptads
C.wemustlearntoanalyseadsD.wemustlearntoaccuseads
答案：C
Step4Post-reading
Answerthefollowingquestions
1Whyisadvertisingpopular?
2Howdoseadvertisinghelpconsumersandcompanies?
3Whydoadvertisersoftenhavetoworktoattractpeople’sattention?
4Whatisa“bait-and-switch”ad?
5Makealistofadvantagesanddisadvantages.
Period4Languagepointsinreading
1handinhand
(1)手拉手地
(2)密切联系
小男孩和他母亲手拉手地Thelittleboywalkedhandinhandwithhismother.
肮脏与疾病是密切相关的.Dirtanddiseasegohandinhand
权和钱密不可分。Powerandmoneygohandinhand.
byhand手工,用手--__________
ononehand,ontheotherhand一方面,另一方面__________
give/lendsbahand帮忙__________
handin上交___________
handdown_流传__________
handout分发___________
eg:Thecustomishanded_down____fromgenerationtogeneration.
2react
reactto作出反应,反应
reacton/upon影响,起作用
reactagainst反抗，反对
reactwith/on发生化学反应
egHowdidshereact__to__thenews?
Howdidyourmotherreactto_thenews?Shereactedbygettingveryangry.
Thetworeactuponeachother.这两者互相影响。
Childrentendtoreact_against______theirparentsbygoingagainsttheirwishes.
Howdoacidsreactonmetals?
酸对金属会起怎样的化学反应?
Anacidcanreact__on__abasetoformasalt.
酸和碱反应会产生盐。
3.annoy
(1).惹恼,使生气;使烦恼beannoyedwithsb/beannoyedatsth
egHismother____him___beingsorudetotheirneighbors.
Aannoyedwith;forBannoyedfor;for
Cwasannoyedwith;forDwasannoyedfor;with
We’reannoyed_at___hisimpolitetreatmentofhisoldfriends.
他用这种不礼貌的态度对待老朋友,我们都感到气愤。
Thesoundoffootstepsonthebarefloor_annoyed_____thedownstairsneighbors.楼上地板的脚步声吵得楼下住户心烦。
(2)困扰,打搅
Thesefliesareannoyingme.这些苍蝇一直在打搅我4accuse---of指控,指责
egSheaccusedhimofstealingherwatch.她控告他偷她的表。
Heaccusedhisbossofhavingbrokenhisword.他指责老板不守信。
Hewasaccusedofmurder.有人指控他谋杀
6by+n/Ving=bymeansof
Someadsmisleadusbyshowing_____(show)picturesthatareonlypartlytrueorhavebeenchangedbetter.
7associatevn_association__________.
(1.)associate----with联想,把...联想在一起
TheyassociateturkeywithThanksgiving.他们把火鸡和感恩节联系在一起。
这样一场大雪你有什么联想?whatdoyouassociatewithasuchheavysnow?
(2)使联合,使结合[+with]
(3).使有联系Ididntwantto_beassociatedwithitatall.我根本不想与这事有牵连。
(4)结交,交往[+with]
He_associatewithallsortsofpeople他与各种各样的人交往。
Neverassociatewithbadcompanions.千万不要与坏人为伍
8getacross
(1).使...被理解,为人理解
Icouldntgetmypointacrossinthedebate.
在辩论中我无法清楚地表明自己的观点。
Hefounditdifficulttogethisideaacrosstothem.
他发现他难以使他们了解他的想法。
(2)使信服：使有说服力或可了解：
HowcanIgetacrosstothestudents?我怎样才能让学生心服口服
(3).(使)越过;(使)渡过Icantgetacrosstheriver.
9frequentadj.常见的；频繁的frequencyn频率frequentlyadv经常地
Ienjoyedhis_frequent_______visits.
我喜欢他经常来访。
Frequentfailuresdidnotaffecthismorale（士气）.
屡次失败都没有使他泄气。
Rainsare_frequent_hereinearlysummer.这儿在初夏季节常下雨。
10notall/both/every/everything/everyone/everywhere/always----并非
=all---not/both---not/not---every/---
eg:Alltheanwersarenotright.=Noneoftheanswersareright.__并非所有的答案都对
Itisnotalwayseasytospotabadad._____________________
11bebetterableto
12beawareof熟悉----了解------
学生们应该了解认真学习的重要性Studentsshouldbeawareoftheimportanceofstudy.
13figure
(1)外形;体形;人影
Isawafigureinthedarkness.我看到暗处有一个人影。
(2)体态;风姿保持身材_keepfigure_______________
Shehasanattractivefigure.
她有迷人的曲线。
Shehasaslenderfigure.
她身材苗条。
(3)人物;名人
Hehasbecomeafigureknowntoeveryone.
他已成了一个知名人物。
(4)数字
Wheredidyougetthosefigures?
你从哪儿得到那些数字的?
(5)图表;图解;插图
14distinguish---from
distinguish---betweenAandB
Translation:
一种高速发展的产业ahighlydevelopedindustry
对广告的反应reacttoadverstisements
作出明智的选择makeinformeddecisions
一方面,另一方面ononehand,ontheotherhand
将产品与消费者的需求联系起来associatetheproductwithcustomer’sneeds
将信息阐述清楚getinformationacross
投合-------情感appealto-----emotions
考虑成本takethecostintoconsideration
拥有事实和数据武装armedwithfactsandfigures
保持体形keepfigure
手拉手handinhand
负责,掌管inchargeof
留心,注意-------keepaneyeoutfor
他因为考试作弊被指责Hewasblamedforcheatingintheexam
辨别真伪distinguishbeweenfictionandfacts
让公众了解社会问题和政府政策makepeopleawareofsocialproblemsandgovernmentpolicies
认真思考,谨慎思考Step1Readingcomprehention
(1)Howdoesthelanguageusedinadsdifferfromordinarylanguages?
(2)Howdocompanieschoosenamesfortheirproducts?
(3)Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?
(4)Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”
Step2Languagepoints
makesense
1mkesenseof
inasense某种程度上
eg:Themanagerhasgotagoodbusiness_____,sothecompanyisdoingwell.
AideaBsenseCthoughtDthinking
NomatterhowItriedtoread,thesentence_dosen’tmakesense_(我还是不懂这个句子)
Youarerightinasense_________butyoudon’tknowallaboutthefact.
2bargainfor/onsth期望;预备
bargainwithsbabout(over/for)sth与---讨价还价
It’sabargain_便宜货_____________
Abargainprice=atalowprice
Eg;Aftermuch_____,theshopowneragreeedtocutdownthepriceby20%.
AdebatingBtalkingCdisscussingDbargaining
3withthepurposeof_怀着_----的目的____________
onpurpose__故意地____________
4partly---andpartly----一方面----另一方面
我去那儿既是工作需要,有是为了娱乐
Iwenttherepartlyinbusinessandpartlyforpleasure.

[教案参考] 高中地理教案

一名优秀的教师在教学方面无论做什么事都有计划和准备，作为高中教师就要精心准备好合适的教案。教案可以更好的帮助学生们打好基础，帮助高中教师提高自己的教学质量。那么怎么才能写出优秀的高中教案呢？急你所急，小编为朋友们了收集和编辑了“[教案参考] 高中地理教案”，欢迎大家借鉴与参考，希望对大家有所帮助。

[教学目标]

1.用图例说明天体系统的层次，以及地球在宇宙中的位置。

2.运用图表资说明地球是太阳系中一颗既普通又特殊的行星。

3.分析地球的宇宙位置及自身条件，理解地球上出现生命的原因。

[教学重点]

1、地球在宇宙中的位置。

2、地球的普通性和特殊性。

[教学难点]

地球上存在生命的原因

[教学过程]

（导入新课）太阳的东升西落、昼夜交替、斗转星移这些现象我们都是很熟悉的，你们当中有谁知道在地球上这些现象为什么会产生吗？地球上为什么会有生命？其它星球上有没有生命呢？这就是我们这节课里将要学习的内容。

（讲授新课）

一、地球在宇宙中的位置

1、宇宙是由物质组成的

①天体类型

A、恒星 由炽热气体组成，自身能发光发热的球状或类似球状的天体

B、星云 由气体和尘埃组成的呈云雾状外表的天体

C、行星 在椭圆形轨道上环绕太阳运行的、近似球形的天体。自身不能发光。

D、卫星 环绕行星运行的、质量很小的一种天体。月球是地球的惟一的一颗卫星。

E、流星体 行星际空间的尘粒和固体小块。沿同一轨道绕太阳运行的大群流星体，称为流星群，闯入地球大气层的流星体，因同大气摩擦而产生的光迹，划过长空，好像从空中的某一点向外散射开，这种现象叫做流星体。

F、彗星 在扁长轨道上绕太阳运行的一种质量较小的天体，呈云雾状。

此外，还有其它的星际物质。其中，恒星和星云是两种最基本的天体

（附：练习巩固对天体特征知识的理解和认识）

②天体系统的层次

任何天体在宇宙中都有自己的位置，各天体之间相互吸引相互绕转，形成天体系统。各级天体系统的组成如下：

A、地月系 月球绕地球转动形成地月系。地球是中心天体，月球是地球的惟一的天然卫星。

B、太阳系 太阳、地球和其他行星及其卫星、小行星、彗星、流星体、星际物质构成太阳系。

C、银河系 太阳系和其他恒星系构成银河系。在银河系以外，还有大约10亿个同其相类似的天体系统，人称河外星系。

D、总星系 银河系和现阶段所能观测到的河外星系，统称为总星系。

天体系统共分为四个等级，按照从低级到高给的顺序依次为：行星系——恒星系——星系——总星系

二、地球是太阳系中一颗既普通又特殊的行星

1、地球是一颗普通的行星

①八大行星的运动特征：同向性、共面性、近圆性

②八大行星的结构特征

划分依据：距日距离、质量、体积

分类：类地行星（水金地火）、巨行星（木土）、远日行星（天海）

2、地球是一颗特殊的行星

表现：地球上存在生命

原因：A、日地距离适中——适于生命姓的发展的温度条件

B、质量和体积适中——吸附大气，形成包围地球的大气层

C、地球的内部结构和物质运动——原始海洋的形成。

地球是太阳系中目前已知的惟一一颗适合生物生存和繁衍的行星，究其原因，除其所处的位置及自身条件外，还和它所处的宇宙环境的很大的关系。在太阳系中，大小行星绕日公转方向一致，而且绕日公转轨道几乎在同一个平面上，大小行星各行其道，互不干扰，使地球处于一种比较安全的宇宙环境之中。

[课堂小结]

1.用图例说明天体系统的层次，以及地球在宇宙中的位置

2.运用图表资说明地球是太阳系中一颗既普通又特殊的行星

3.分析地球的宇宙位置及自身条件，理解地球上出现生命的原因

[课堂练习]

针对每个教学目标而选取的题目，有助于学生理解所学知识并对所学知识巩固。